Target Audience

Median Family Incomes*

English is the Language to Use

Contrary to popular belief, English is absolutely the best way to get your message across to Asian Americans.
The data is overwhelming!

93% of Bay Area Asians under age 55 prefer English as their primary language.**

86% of all Asian in the United States are English literate…more than 11.2 million people. That’s more than doubled since 1990.***

Asians living in the United States are able to communicate “very well” in English.

• 81% of Asians in the San Francisco Bay Area described themselves that way **      
• 60.4% of all Asians in the United States made that declaration*

The San Francisco Market

• White, not of Hispanic or Latino origin          44%
• Asian                                                     33%

• Hispanic or Latino                                     14%

• African American                                       8%

* U-S Census Bureau  

** Kaiser Family Foundation/San Jose Mercury News Survey of Asians in the Bay Area